Latvia’s largest and most popular organic eco-store Biotēka is merging and uniting under common brand with the Baltic retail and e-commerce network LIVIN to develop the largest healthy lifestyle retail and e-commerce network in the Baltics.
LIVIN now has e-shops in all Baltic countries, as well as 22 stores in Lithuania and Latvia.
In addition to rebranding, part of the expansion plan foresees investing more than 400,000 euros into upgrading shopping experience in stores and widening the assortment.
LIVIN carries the largest assortment of health products in the Baltic market, offering more than 4,500 new healthy, organic and natural products. Company’s growth strategy includes opening new larger format stores, expanding fresh food and local farmers’ product offer, such as dairy, seasonal fruits and vegetables, fresh meat and eggs.
The company is known for its thorough pure-ingredient product selection process and LIVIN brand stands as a guarantee of quality and strong supporter of sustainable lifestyle.