BaltCap-backed Piletilevi Group expands in Poland to become biggest player in Central Europe
The BaltCap portfolio company Piletilevi Group has acquired a majority stake in two Polish ticket sales platforms—Kicket.com and Biletomat.pl. With this transaction, the Piletilevi Group has become the second largest ticketing company in Poland, as well as the largest player in Central Europe, brokering tickets for nearly 320 million euros per year.
According to Sven Nuutmann, the co-owner and CEO of the Piletilevi Group, this is the largest investment in the group’s history. With the transaction the group has now acquired a 77-percent stake, and by 2026 an 83.8-percent stake in the companies purchased.
“Our goal is to become the market leader in Poland in the very near future, and offer all our customers the highest class of ticketing services. We aim to effectively merge the newly acquired companies operating Kicket.com and Biletomat.pl by keeping the best functionalities of the new partners and the Piletilevi Group platform,” Nuutmann said.
“Both new platforms are technically very advanced and help to speed up the completion of the new platform of the Piletilevi Group, in which the company has invested nearly six million euros. Piletilevi’s new platform is to be completed in the first half of 2025,” Nuutmann added.
Establishing a ticketing company with strong market power in Poland will increase the financial security of the local organisers, enhance the competition between service providers, and allow a more diverse selection of cultural events to be offered to a larger client base. “A ticketing system that has uniform standards and is connected across countries will significantly improve international cultural exchange,” Nuutmann explained.
The Piletilevi Group started expanding vigorously in Central Europe in summer 2023, when it first acquired a majority stake in one of the largest ticketing companies in Romania, Bilete.ro, and shortly thereafter in the Czech market leader GoOut.net.
The Piletilevi Group is an international ticket sales and event organisation company that operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia, and Poland. The company operates in a market with a population of 79 million people, brokering 17 million tickets with a total value of 320 million euros annually. The Piletilevi Group employs nearly 250 people.